engleski

Models for tourism valorisation of Croatian intangible cultural heritage on the UNESCO lists

Since the end of the 20th century, the tourism supply of the destination has increasingly relied on tourism products of alternative forms of tourism. One of the leading alternative forms of tourism, under the conditions of globalisation and the spread of uniform norms and values, is cultural heritage tourism. Both tangible and intangible cultural heritage embody local and regional identity to a great extent, contributing to the authenticity of the destination's tourism supply and often shaping the destination's identity. In contrast to tangible cultural heritage, which used to be recognised much earlier as an asset to be protected and preserved for the future and appropriately valorised in tourism, intangible cultural heritage has been treated as an asset since UNESCO established Intangible Cultural Heritage List in 2008 and has been more closely integrated into the tourism supply. Today, no less than 18 intangible cultural assets from Croatia are included in three intangible cultural heritage lists under the patronage of UNESCO, which indicates that the value of intangible cultural heritage in Croatia was recognised early on. Nevertheless, it is often undervalued in terms of tourism. The aim of this research is to contribute to the debate on how Croatian intangible cultural assets inscribed in the UNESCO Intangible Cultural Heritage Lists can be appropriately valorised, transformed into tourism products and thus integrated into the destination's tourism supply. Croatian intangible cultural assets are classified into four categories: 1) knowledge and skills, 2) musical expressions, 3) customs, rituals and traditional manifestations, and 4) traditional crafts. Based on the theoretical background from the literature and examples of good practice, a model for integration into the destination's tourism supply was proposed for each category.

intangible cultural heritage ; UNESCO Intangible Cultural Heritage Lists ; tourism valorisation ; tourism product ; tourism supply ; Croatia

Istraživanje je provedeno u okviru financijske potpore istraživanju Sveučilišta u Zagrebu za 2022. godinu „Prostorne implikacije turizma u zaštićenim područjima Hrvatske “ voditelja prof. dr. sc. Vuka Tvrtka Opačića.