engleski

Competitiveness context of remote work – Generation Z preferences and development trends

The youth segment represents a consumer group of the future. The understanding of its preferences present platform for the creation of innovative accommodation products that merge remote work and tourism stay in foreign destinations. The youth consumers profile under the new situation induced by COVID-19 pandemic changes, the technological innovations enable higher level of productivity and support creative processes that produce new products and new competitiveness. “New normal” adopts remote work for large number of scientific and professional occupations as well as educational process as widely acceptable model of work and study. The methodology includes scientific analysis of the potential for affirmation of the youth consumer segment and its preferences. The research was conducted using questionnaires with combined questions grouped in three groups, using demographic, preferences, Likert based questions and open end questions that directly explored the values of the respondents. The Chi-squared test explored the predicted importance of the institutional support for the formation of innovative offer competitiveness as well as pricing strategies, namely readiness of the consumers to pay more for the accommodation facilities that provide workspitality offer. The methodology, supported by creative thinking techniques, impacts the formation of conclusions, which point to new scientific knowledge. The research results in a scientific and practical understanding of the organisation and innovation of receptive offer, namely in accommodation offer in tourist destinations. The adjustment to the new demand preferences targets competitive advantage and business results for providers as well as satisfaction and further development of consumer preferences. The research results of tourism demand preferences impact the formation of scientific knowledge in the area of organisation of accommodation offer by recognising the key elements that present competitive advantage. The findings point to the conclusion that the youth segment of tourism demand should learn about new travel & work possibilities, “workspitality” offer, so the education related to both demand and offer organisation is important for the success of innovative solutions and organisational contexts.

Remote work ; Digital Nomadism ; Accommodation offer ; Smart destinations ; Tourism demand

This paper has been financially supported by the Faculty of Tourism and Hospitality Management Opatija, for the project ZIP-FMTU-002-11-2021