engleski

Problems of organic agricultural products placements

The aim of this paper was to investigate the results of surveys conducted to examine the issue of marketing of organic products. Organic production of agricultural products is becoming increasingly important as it raises public awareness for the importance in the quality of consumed food. However, such production requires more investment than conventional production and therefore the price of such products is higher. In addition, investing in marketing and packaging design further increases the cost of such products. The ecoproducers in Croatia do not invest enough in presentation and packaging. Beside that products are more expensive than conventional so they have to find a target customers that are willing to pay for it. The only way is to organize themselves and act an as association because in that way they would reach customers more easily

organic products, placement

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