engleski

Disrupting the Pre-disaster Social (Dis)Order: Implications for Consumer Vulnerability

Using content analysis of news images covering an earthquake in Banovina, Croatia in winter 2021, and depth interviews with NGO workers and survivors, we explore how images as part of the external context of vulnerability reduce survivor vulnerability and facilitate NGO institutional work, and attempt to disrupt the pre-disaster social (dis)order.

Consumer Vulnerability, social (dis)order; marketing, communications

Sredl, K.C. and Simunkovic, G. (2022). “Disrupting the Pre-disaster Social (Dis)Order: Implications for Consumer Vulnerability,” Proceedings of the Consumer Culture Theory Conference 2022, forthcoming.