CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT (CROSBI ID 724850)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Vuković, Dijana ; Globočnik Žunac, Ana ; Hunjet, Anica
engleski
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT
Today's modern conditions of megatransition from industrial to information economy, from economies of scale to knowledge economy, from rigid hierarchical structural organizations to organizations of fluid alliances and alliances, from human management to human relations management, from information to expert systems, from one retail location management of multiple channel formats, is characterized by increasing complexity, dynamism and increasingly difficult predictability of business results in which changes take on turbulent meaning. Online sales applies a multi-channel strategy and continuously introduces new formats in order to achieve market and financial sales results. The application of the category management concept affects the importance and significance of operational logistics activities Online sales, improves optimization processes and confirms the importance of logistics performance on the profitability of Online store. The aim of the research is to show how category management plays a central role in the success and efficiency of the company. In accordance with the main objective of the research, a survey will be conducted among online buyers to define variables such as total quality management practices, customer trust, purchase risk management, and their impact on the financial result of sales.
Online store ; category management ; logistics ; distribution ; sales
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Podaci o prilogu
142-155.
2022.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT
Dujak, Davor
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
1849-5931
1849-6148
Podaci o skupu
22nd international Scientific Conference: Business Logistics in Modern Management 2022
predavanje
06.10.2022-07.10.2022
Osijek, Hrvatska