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Efficiency Analysis of Trade Companies in Serbia Using the ARAS Method

The research of company efficiency can be quite challenging when using different methods of multicriteria decision-making. This paper looks into the efficiency of trade companies in Serbia using the ARAS method, with the aim to achieve improvements in the future. The empirical results of efficiency evaluation of trade companies in Serbia for 2020 using the ARAS method reveal that the most efficient company is MERCATA VT. It is followed by DELHAIZE SERBIA, NELT CO., PHOENIX PHARMA, LIDL SRBIJA, KNEZ PETROL, AGROGLOBE, MERCATOR-S, MOL SERBIA, and LUKOIL SRBIJA. This ranking of trade companies in Serbia was influenced by economic climate, but even more significantly by management efficiency as regards human resources, assets, capital, sales and profits. Obviously, this efficiency differs in these companies, depending on the skills and competences displayed by their management. Another important aspect is full digitalisation of operations. Those who had embarked on e-commerce early enough were able to avoid some of the negative consequences of COVID-19 pandemic. As is the case elsewhere in the world, e-commerce has significantly alleviated the negative impact of the pandemic on the performance of trade companies in Serbia.

efficiency, factors, ARAS method, trade, Serbia

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