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Comparison of tools for analyzing the degree of optimization of website search engines

The aim of this paper is to compare tools for analyzing the degree of optimization of website search engines. Having in mind search engine optimization as one of the most important things to pay attention to when creating a website, an analysis of the meaning of the concept of search engine optimization will be conducted, an overview of methods for achieving the best possible level of optimization and two most popular tools for degree analysis search engine optimization. Using three different tools, the same website will be tested and based on the results obtained, the similarities and differences between the tools, their features and characteristics and how relevant the results are for what is the ultimate goal of optimization, and this is the best possible position. on search engines.

search engine optimization, SEO, optimization, internet, search engines, marketing

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