Food consumer behavior and its relation to personality and cultural constructs during Covid- 19 pandemic (CROSBI ID 723687)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Gaćeša, Dora ; Brečić, Ružica ; Cvencek, Dario ; Gorton, Matthew
engleski
Food consumer behavior and its relation to personality and cultural constructs during Covid- 19 pandemic
The Covid-19 pandemic and related lockdowns witnessed substantial changes in consumer behavior, notably increased stockpiling and the local food consumption. However, not all consumers reacted in the same manner. To understand variations in stockpiling and local food purchases during the Covid-19 pandemic, the paper considers the roles of neuroticism, as an aspect of personality, and collectivism, a cultural dimension. Hypothesis testing draws on survey data from Croatia (n=187), collected during the 2020 lockdown. Results indicate that consumers higher in both neuroticism and horizontal collectivism engaged in greater stockpiling activities. Consumers higher in horizontal collectivism engaged in local buying more than consumers lower in horizontal collectivism. There was no effect of neuroticism on local food buying. The analysis reveals the importance of cultural factors for understanding variations in consumer behavioral reactions when faced with a common macro-level crisis.
stockpiling ; local buying ; horizontal collectivism
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
93909
2021.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the European Marketing Academy
EMAC
Madrid: EMAC
0-000-00000-0
1027-3395
2709-1589
Podaci o skupu
EMAC 2021 Annual Conference
predavanje
25.05.2021-28.05.2021
Madrid, Španjolska