engleski

Corporate social responsibility in theory and practice

Corporate social responsibility should be implemented in every organization that wants to survive in the market in the long run. It is a business concept in which the organization, in addition to being profitable, wants to contribute to the needs of the local community in which it operates. A socially responsible organization creates an image in society that brings positive effects on business. The paper analyses socially responsible business in theory and practice, analyses the basic characteristics of CSR, historical development in the world and in Croatia. Socially responsible business in practice is analysed on the example of certain organizations. The importance of socially responsible business in times of crisis is described, as well as the way in which it helps the society and the organization that applies the concept of social responsibility. In the end, based on all the above, a conclusion was reached.

socially responsible business ; society ; environment ; sustainable development

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