engleski

Made-up rockers, the media and technoculture

This article examines the extent of glam rock's philosophic influence in the era of growing manipulation of man by the media and his transformation into a post-human entity. Made-up rockers are world renowned for their shocking performance and extremely glamorous clothing style. By analyzing their songs we will see if there is a message in their glamorous exhibitions which mocks the essence of time. Through their songs, the made-up rockers warn us that the media are watching us, invading our privacy (Saxon- ''Watching you''), they control and seduce us (Scorpions-''Media overkill'', Ozzy Osborne- ''Crazy train'', White Lion- ''If My Mind Is Evil''), they change who we are and lead to personal crisis (Sweet- ''Identity crisis'', A.Cooper- ''Pessi-Mystic'', The Tuff- ''Who The Hell Am I?''), they make us sell our souls (The Cult- ''Dirty Little Rock Star'', Van Halen ''Light up the sky''), they endorse immorality, false values and a meaningless existence (A.Cooper- ''Sex, Death And Money''). Modern, primarily, digital technology enabled interposition in the human organism, causing increased cyborgization (A. Cooper-'' Clones (We're All)'', ''Who Do You Think We Are''), (Scorpions-''Robot Man", White Lion - ''Transformers''). Although we are travellers in time(Scorpions- ''Are we travellers in time'') living on a brutal planet (A.Cooper- ''Brutal Planet'') we have to fight for a life not entirely mediated by technology. In the spirit of made-up rockers’ protest, we propose a reexamination of the zeitgeist of the digital era and the media world. That way we acknowledge the true value of their glamorous rebellion.

media ; technoculture ; post-human

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