engleski

Reaching out to the peer community: measuring impact of social media campaigns

The paper presents results of the research that explores the impact of ICARUS-HR activities through social media campaigns on professional and scholar peer communities. Did social media campaigns influence targeted stakeholders and how? How are those useful in the promotion of archival heritage and where are the pitfalls and challenges? Are they effective in the domain of engagement of archival professionals? The study of the impact was designed according to the Europeana Impact Playbook methodology and presents specific case study based on ICARUS-HR activities in archival oriented projects.

archives ; non-govermental organization ; archivists ; impact

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