engleski

The influence of Covid-19 on consumer spending priorities and habits: evidence from the Republic of Croatia

Since the beginning of the world pandemic of COVID-19, countries around the world have experenced fundamental changes to their social, political and economic circumstances. The negative impacts of the pandemic are already visible and they threaten to affect global economic trends in the future which is why it is important to understand the impact of COVID-19 on the economy. The purpose of this research was to contribute to understanding the influence of COVID-19 on consumer behavior. This research attempts to investigate the changes in consumer spending habits concerning some products and services and also their attitudes about the economic situation and spending during the COVID-19 pandemic. The study focuses on changes in consumption of food, travel services, clothes buying, travel habits. In addition, changes in consumers' attitudes about the economic situation and their willingness to spend were investigated. Finally, the research tries to identify the COVID-19 induced changes in the spending habits and spending attitudes of Croatian consumers. The research was conducted in Croatia in May and June 2022 on a sample of consumers who participated in an online panel. The results of this research provide useful knowledge and information both for academic researchers and practitioners, but there are also some limitations and further questions that require investigation that are also being discussed in the paper.

Consumer behavior, pandemics, statistical analysis

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