engleski

Community-based tourism organisation and governance models: challenges of implementation

Community-based tourism (CBT) is a concept relevant to the implementation of sustainable tourism practices in the operational planning and management of tourism supply at the local level. Although it has been discussed and implemented in various forms and initiatives over the past thirty years, there are significant challenges that prevent the concept from expanding. This paper offers new insights into the relationship between specific barriers to implementing community-based tourism and the choice of organizational structure and governance model of CBT initiatives. A careful analysis of academic literature and previous research, as well as manuals and handbooks related to the practical implementation of CBT, was conducted. The findings highlight the complex pattern of factors influencing the successful implementation of CBT in practice and demonstrate the need for systematic, coordinated and continuous efforts to create an efficient, resilient and manageable organizational structure and to decide on an appropriate governance model that maximizes the benefits for the whole local community.

community-based tourism ; governance ; local community ; organisational model ; stakeholders

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