engleski

Business intelligence: Concepts and tools in assessing business financial analysis indicators

The paper deals with the possibilities of recognizing the potential of an enterprise viewed from the aspect of assessing the absorption of financial funds using the concepts and tools of business intelligence (BI). Precisely by using BI tools it is possible to extract information from a large amount of data, discover hidden knowledge from the information crucial for making the right decision. This represents a paper compilation of research results and cooperation of authors, achieved through the student-mentor relationship during the preparation of postgraduate specialist thesis in which goal was to determine – Is it possible to recognize with the help of BI tools the overall potential of the company to apply for EU competitions? In the theoretical part of this paper, the methodological concept of the application of business intelligence in business is presented, the business indicators of financial analysis are processed and their significance explained. In the empirical part, research aimed at the application of BI tools in the identification of indicators of financial analysis of business, which in the beneficiary companies of financial resources positively deviate from the average of their activity, was elaborated. Identification of these indicators achieved by using visualization functionality, while advanced options of BI tools and DAX programming language formulas were used for more complex calculations. The testing of hypotheses and the answer to the research question were obtained by analyzing the set of 1.044 companies. The results of the empirical research confirmed that by using BI tools it is possible to identify financial indicators and establish a correlation between enterprises that are beneficiaries of funds and the quality of the business, which opens the assumptions for the design of the simulation a model that would enable the recognition of the investment capacity of the enterprise and be a kind of decision support system (DSS) for more efficient absorption of financial funds.

BI concepts ; business intelligence ; BI tools ; financial indicators ; knowledge

Rad je napisan u koautorstvu diplomanti (Domagoj Topić i Neva Babić) i mentor (Ljerka Luić).  Topić, Domagoj. Primjena BI alata u procjeni pokazatelja financijske analize poslovanja poduzeća korisnika EU fondova, 15.07.2021., postdiplomski specijalisticki, Sveučilište Sjever, Odjel za ekonomiju, Varaždin, CROSBI ID 1151607  Babić, Neva. Identifikacija utjecajnih faktora na povlačenje sredstava za znanost, istraživanje i inovacije iz fondova Europske unije primjenom poslovne inteligencije, 13.07.2022., postdiplomski specijalisticki, Sveučilište Sjever, Odjel za ekonomiju, Varaždin, CROSBI ID 1207798