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izvor podataka: crosbi

Profiling of Croatian consumers based on their intention to consume farmed fish (CROSBI ID 312231)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Krešić, Greta ; Dujmić, Elena ; Lončarić, Dina ; Zrnčić, Snježana ; Liović, Nikolina ; Pleadin, Jelka Profiling of Croatian consumers based on their intention to consume farmed fish // Foods, 11 (2022), 14; 2158, 21. doi: 10.3390/foods11142158

Podaci o odgovornosti

Krešić, Greta ; Dujmić, Elena ; Lončarić, Dina ; Zrnčić, Snježana ; Liović, Nikolina ; Pleadin, Jelka

engleski

Profiling of Croatian consumers based on their intention to consume farmed fish

Today’s increased demand and consumption of fish would be impossible to ensure without aquaculture. Farmed fish, however, is often considered inferior among consumers in comparison to its wild counterparts. The aim of this study was to profile Croatian fishery consumers based on their intention to consume farmed fish. The participants in this study were a nationally representative sample of people responsible for food purchasing within the household (n = 977), whose responses were collected by the CAWI (computer-aided web interviewing) method. Four clusters were identified and described: farmed fish enthusiasts (21.1%), farmed fish supporters (17.4%), indifferents (44.7%), and farmed fish sceptics (16.8%). Results showed that consumer segments differed significantly with respect to age, income, employment status, living region, and physical activity. Furthermore, intention to consume farmed fish is related to fish consumption in general (those with higher intention are more frequent fish consumers). Interestingly, prejudices against farmed fish are present in all clusters ; however, these prejudices are more pronounced among those with the weakest intention to consume farmed fish. Differences between clusters were observed also in respect to product information and preferences, knowledge about fish, places of usual purchase, and source of information about fishery products. The obtained results could be used in designing marketing strategies to promote farmed fish consumption.

marine aquaculture ; consumer segments ; farmed fish ; intention to consume ; wild fish

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Podaci o izdanju

11 (14)

2022.

2158

21

objavljeno

2304-8158

10.3390/foods11142158

Povezanost rada

Ekonomija, Nutricionizam, Prehrambena tehnologija, Veterinarska medicina

Poveznice
Indeksiranost