Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

Transition and Development: Destination Repositioning Strategy for the Opatija Riviera (CROSBI ID 491123)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Grbac, Bruno ; Telišman-Košuta, Neda ; Ivandić, Neven Transition and Development: Destination Repositioning Strategy for the Opatija Riviera // New Visions of Marketing and Development: Globalization, Transformation and Quality of Life / Shultz, Clifford ; Ratz, Don ; Speece, Mark (ur.). Bangkok: Arizona State University ; Bangkok University Thailand, 2003. str. 478-487-x

Podaci o odgovornosti

Grbac, Bruno ; Telišman-Košuta, Neda ; Ivandić, Neven

engleski

Transition and Development: Destination Repositioning Strategy for the Opatija Riviera

In the process of adapting to a market economy, countries in transition encounter a number of challenges in transforming marketing systems and adapting the market infrastructure and economic subjects.//In the paper the authors discuss the determinants of the marketing system that contribute to the main values of Croatia as a country in transition: openness, competitiveness and stability, as well as define the paradigm of successful economic development, analysing the case of destination repositioning strategy for the Opatija Riviera. As a driving force for destination development and respositioning, the hotel product development was underscored.

Transition; Develpoment; Destination Repositioning Strategy

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

478-487-x.

2003.

objavljeno

Podaci o matičnoj publikaciji

New Visions of Marketing and Development: Globalization, Transformation and Quality of Life

Shultz, Clifford ; Ratz, Don ; Speece, Mark

Bangkok: Arizona State University ; Bangkok University Thailand

Podaci o skupu

New Visions of Marketing and Development: Globalization, Transformation, and Quality of Life, 8th ICMD

predavanje

04.01.2003-07.01.2003

Bangkok, Tajland

Povezanost rada

Ekonomija