Transition and Development: Destination Repositioning Strategy for the Opatija Riviera (CROSBI ID 491123)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Telišman-Košuta, Neda ; Ivandić, Neven
engleski
Transition and Development: Destination Repositioning Strategy for the Opatija Riviera
In the process of adapting to a market economy, countries in transition encounter a number of challenges in transforming marketing systems and adapting the market infrastructure and economic subjects.//In the paper the authors discuss the determinants of the marketing system that contribute to the main values of Croatia as a country in transition: openness, competitiveness and stability, as well as define the paradigm of successful economic development, analysing the case of destination repositioning strategy for the Opatija Riviera. As a driving force for destination development and respositioning, the hotel product development was underscored.
Transition; Develpoment; Destination Repositioning Strategy
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Podaci o prilogu
478-487-x.
2003.
objavljeno
Podaci o matičnoj publikaciji
New Visions of Marketing and Development: Globalization, Transformation and Quality of Life
Shultz, Clifford ; Ratz, Don ; Speece, Mark
Bangkok: Arizona State University ; Bangkok University Thailand
Podaci o skupu
New Visions of Marketing and Development: Globalization, Transformation, and Quality of Life, 8th ICMD
predavanje
04.01.2003-07.01.2003
Bangkok, Tajland