Social networks influence in choosing a tourist destination (CROSBI ID 312017)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Čuić Tanković, Ana ; Bilić, Ivana ; Sochor, Antonia
engleski
Social networks influence in choosing a tourist destination
The use of social media is having an increasingly positive impact on tourism activities and the information available on social networks. The aim of this study is to investigate the opinions of social network users regarding their perceptions of social network use, social network communication, and social network information that influence the decision-making process of potential tourists when choosing a destination. The survey was conducted using an online questionnaire and the collected data was processed using the PLS-SEM method. The results show that the use of social networks, communication, and search for information in social networks influence the decision-making process when choosing a destination.
communication on social networks ; social networks usage ; information on social networks ; decision-making process ; tourism destination
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o izdanju
15 (8)
2022.
2-14
objavljeno
2395-7514
2456-9011
10.31620/JCCC.06.22/02