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Marketing System Transformation (MST) in South-East European Region


Grbac, Bruno; Martin, James
Marketing System Transformation (MST) in South-East European Region // Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002 / Čičić, Muris ; Brkić, Nenad (ur.).
Sarajevo: Faculty of Economics Sarajevo, 2002. str. 248-256 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Marketing System Transformation (MST) in South-East European Region

Autori
Grbac, Bruno ; Martin, James

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002 / Čičić, Muris ; Brkić, Nenad - Sarajevo : Faculty of Economics Sarajevo, 2002, 248-256

Skup
Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 17-18.10.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Marketing System Transformation; South-East European Countries

Sažetak
The process of Marketing System Transformation (MST) in the South-East European Region can contribute to a faster sustainable development of productive market infrastructure and enterprise effectiveness and consequently to the development of the economy, society and quality of life in the Region. Industry Market Orientation is a concept that may help direct specific economic policy toward fostering growth and prosperity in the Region.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0081008

Ustanove
Ekonomski fakultet, Rijeka

Profili:

Avatar Url Bruno Grbac (autor)

Citiraj ovu publikaciju

Grbac, Bruno; Martin, James
Marketing System Transformation (MST) in South-East European Region // Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002 / Čičić, Muris ; Brkić, Nenad (ur.).
Sarajevo: Faculty of Economics Sarajevo, 2002. str. 248-256 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Grbac, B. & Martin, J. (2002) Marketing System Transformation (MST) in South-East European Region. U: Čičić, M. & Brkić, N. (ur.)Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002.
@article{article, year = {2002}, pages = {248-256}, keywords = {Marketing System Transformation, South-East European Countries}, title = {Marketing System Transformation (MST) in South-East European Region}, keyword = {Marketing System Transformation, South-East European Countries}, publisher = {Faculty of Economics Sarajevo}, publisherplace = {Sarajevo, Bosna i Hercegovina} }