engleski

ICT Use by Sport Managers in Croatia

Technological development has a profound impact on all spheres of society, including sport. Sport organisations need to keep up with technological change and integrate innovations into their operations to improve performance. It is particularly important that sport managers are aware of the benefits of ICT and possess the necessary skills, since they are responsible for technology implementation in their organisations. Now that technology has permeated nearly all aspects of sport, there is a great need for research on the use of ICT among sport managers in order to understand their needs and address them accordingly. Therefore, the aim of this study was to determine the level, purposes, and patterns of ICT use in the management of sport organisations. An online survey was conducted with a sample of Croatian sport managers. In order to answer the research questions, descriptive statistics were calculated, exploratory factor analysis was performed, and Cronbach's alpha reliability coefficients were computed. Respondents’ answers suggest that the potential of ICT in the management of Croatian sports organisations is not fully exploited. However, the surveyed managers believe that they themselves rely heavily on ICT in their work. According to the results, there are only a few areas in which the managers use ICT less frequently. In addition, factor analysis identified patterns of sport managers’ ICT use by revealing three underlying dimensions. The first factor refers to the use of ICT for management and administration, the second factor to the use of ICT for finding information, and the third factor to the use of ICT for building relationships with stakeholders. The paper explored the issues that have been neglected and poorly addressed in the context of sport management. Despite some limitations, the study provides valuable information and directions for future research.

ICT ; sport managers ; purposes of ICT use ; patterns of ICT use ; sport management

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