engleski

Website Quality in Hotel Industry: Bibliometric Analysis

The hotel industry experienced an immense transformation due to technological advancement and digitalization. Hotel websites evolved from merely online brochures to innovative tools with massive strategic significance. Nowadays, hotel websites are a substantial marketing tool for online branding and reaching potential guests. Furthermore, hotel websites are used as online booking mechanisms for hotels to enforce their direct booking channels. Yet, not all hotel websites generate success, depending on their quality. There are numerous interpretations of what website quality consists of, with the consensus that functionality and usability are the key factors that a quality website must contain. This research aims to conduct a preliminary bibliometric analysis to provide insights and systematize previous work on the topic. First, the Web of Knowledge database was searched with the selected keywords reflecting the research goal. Second, the most frequent words and phrases were extracted, and then finally, cluster analysis was conducted to extract research key topics. Interest findings emerged from the analysis beneficial both for academics and hotel managers. The bibliometric analysis pointed out topics' relevance and increased interest from the authors. The number of papers and citations has been rising in the last few years. The paper's origins are worldwide, confirming international interest in the topic. Moreover, the most frequent word analysis outlined the relationship between booking intention and website quality as a leading interest, confirming that website quality is an important factor for direct hotel booking. The most frequent phrase analysis revealed the researcher's interest in the website quality evaluation methodologies and the connection between website quality and perspectives such as the green economy. Finally, the cluster analysis emerged five key interest topics related to the website quality and hotel industry: booking intention, innovation, methodology, psychology, and special events.

websites ; website quality ; hotel industry ; bibliometric analysis ; cluster analysis

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