engleski

An Analysis of Public Relations Profession Image in Selected Films and Television Shows of American Production

Public relations as a profession deals with reputation, yet despite this it is often in reputational crisis. The job of a public relations practitioner often has a glamorous portrayal in the media which is far from reality and is often just a reflection of the creativity and imagination of film and series authors. The survey of the image of the public relations profession was carried out by a quantitative analysis of three selected films (Thank You for Smoking, The Ides of March and The Queen) and 113 episodes of three selected television series (Scandal, The West Wing and Sex and the City) of US production. A qualitative analysis was used as an open method of individual perception of the displayed media content. Relying on Miller’s (1999) research, it is apparent that the representation of the public relations profession is at a higher percentage negative. Public relations practitioners in selected films and television series are also analysed in relation to the field of action, and it can be concluded that it is significantly focused on the elements of power in society. Further, the public relations profession was explored based on the position of public relations practitioners in the selected films and television series, which shows that this area is still unclear. According to the public affairs profession and public relations practitioners in frequent appearances in television series and films, there has been a rise in the profession. With this increase, it is necessary to show the profession of public relations in a real-world view, which indicates the importance of further research.

public relations, public relations profession, image, movies, TV show

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