engleski

Importance of additional facilities in tourist accommodation in households: the guest perspective

Recognizing the role and importance of tourist accommodation in households in Croatia as well as the fact that quality is one of the fundamental factors of competitive advantage, this paper focuses on analysing the importance of additional facilities in that segment of the accommodation offering. Accordingly, the paper seeks to determine the role and importance of additional facilities in ensuring and enhancing quality, with special reference to types of accommodation (rooms, apartments, studio-type suites and holiday homes). A survey was carried out during the summer months of 2020, on a sample of 168 guests in tourist accommodation in households, in tourist destinations in ten Croatian counties. The research was based on a structured questionnaire in Croatian, English, German and Italian. Research results were analysed using the methods of descriptive and inferential statistical analysis. Statistical differences between multiple groups were examined by the Kruskal-Wallis H test using SPSS 23 statistical software. The results focus on identifying statistical differences in the perceived importance of additional services in relation to the type of accommodation. The study found that the availability of the following facilities has the greatest importance for guests staying in rooms: sauna, satellite channels, facilities for people with reduced mobility, transportation to and from the airport, and ironing/laundry service. Additional facilities such as a swimming pool and facilities for children have the greatest importance for tourists staying in holiday homes. The scientific contribution of the paper is based on its analysis of the importance of additional facilities as a prerequisite for ensuring and improving service quality. The paper’s applicative contribution is based on its recommendations to vacation rental owners and destination management to improve the quality of additional facilities in accordance with the needs and expectations of guests

quality ; tourist accommodation in households ; additional facilities

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