engleski

SWOT Analysis of Retirement Club

Introduction and objectives. Previous publications show various problems that people over 65 have to deal with. Some of them are loneliness, illness, financial problems etc. People at that age are also known to have health problems such as obesity, which increases the risk of chronic illness. For people over 65 there are retirement clubs in our community. Those clubs allow them to socialize with other people of similar age and make new friendships. They also go on trips around the country and beyond, mostly once a month and have constant physical activity, on average twice a week. The main objective of this paper is to critically examine the strengths and weaknesses of such community and to identify opportunities for improvements and obstacles that they may encounter. Methods. For this paper SWOT analysis was used. It involves identifying key strengths and weaknesses in the internal environment and opportunities and threats in external environment. Although it may not be possible to influence the external environment, it is important to know what opportunities and dangers are present in it. Results. Research has shown that such associations have many opportunities, especially if government organizations are involved. However, there are also several problems, mainly of a financial nature, which make some of the identified opportunities impossible. An additional problem is that people learn about such associations verbally and most often members come because one of their friends brought them. Conclusion. Based on the results obtained, associations can achieve better organization and apply for donations to get more people involved or to have more activities. Information on the workings of such associations could also be expanded and more people might be interested.

SWOT analysis

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