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Impact of social media, Extended Parallel Process Model (EPPM) on the intention to stay at home during the COVID-19 pandemic (CROSBI ID 310937)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Tsoy, Diana ; Godinic, Danijela ; Tong, Qingyan ; Obrenovic, Bojan ; Khudaykulov, Akmal ; Kurpayanidi, Konstantin Impact of social media, Extended Parallel Process Model (EPPM) on the intention to stay at home during the COVID-19 pandemic // Sustainability, 14 (2022), 12; 7192, 34. doi: 10.3390/su14127192

Podaci o odgovornosti

Tsoy, Diana ; Godinic, Danijela ; Tong, Qingyan ; Obrenovic, Bojan ; Khudaykulov, Akmal ; Kurpayanidi, Konstantin

engleski

Impact of social media, Extended Parallel Process Model (EPPM) on the intention to stay at home during the COVID-19 pandemic

Considering how communities perceive the threat and risks of COVID-19, it is essential to examine how emotional regulation stimulated through intrinsic and extrinsic incentive mecha- nisms via social media can reinforce ‘Stay at home’ intentions. The conceptual framework was developed using the elements of the Extended Parallel Process Model (EPPM). A self-reported questionnaire was used to measure individuals’ intention to stay at home during the pandemic based on the perceived locus of causality as a part of self-determination theory. The empirical research was conducted on a sample of 306 USA respondents. The study results indicate that both components of the EPPM—efficacy and threat— positively affect ‘stay at home’ intentions. More- over, a positive effect of efficacy on threats was found, as was a moderating effect of threats on the relationship between efficacy and the intention to stay at home. Meanwhile, the influence of social media exposure on threats and behavioral intentions was not significant. People are likely to stay at home as a preventive measure during COVID-19 if there is enough threats and efficacy. However, the abundance of information and opinions in social media can lead to a decreased perceived threat and might disrupt the acceptance of preventive actions.

stay at home ; Extended Parallel Process Model (EPPM) threat ; EPPM efficacy ; social media ; protection motivation theory (PMT) ; cultivation theory

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Podaci o izdanju

14 (12)

2022.

7192

34

objavljeno

2071-1050

10.3390/su14127192

Povezanost rada

nije evidentirano

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