engleski

On the use and abuse of Big Data in competitive markets – Possible challenges for competition law

Today many companies are collecting and extracting data from different sources to help them with their strategic decision-making. Big data is the basis of data-driven economy, bringing significant competitive advantage and market power to companies who are able to harness and exploit its potential. Digital transformation of markets and economy challenges the existing structures of consumer protection, data protection and competition law. Data is a commodity and a strategic asset. Traditionally, data issues are part of data protection law. However, given their possible effect on the competitive structure of the market, the use of big data and its underlying technology requires the involvement of competition regulators as well. A huge amount of data can reveal information about consumers’ behaviour and preferences, and companies are keen on harvesting and monetising this data. This is quite evident in the multi-sided platforms where on the one side of the platform there is monetary payment, and on the other side the users are paying with their data. The use of algorithms may lead to dominant position and possible abuses, as critical mass of data collected can lead to competitive advantage. The paper will examine the possible application of Article 102 TFEU on the disputes over access to data. It will scrutinize some examples of anticompetitive practices though accumulation of big data. The idea is to try to bridge the gap between competition and data protection law.

big data, EU competition law, digital economy, dominant position

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