engleski

Impact of COVID 19 on Rakuten business result

Purpose - the aim of this paper is to analyse the business efficiency of the Rakuten platform at the beginning and during the Covid 19 crisis. Methodology / Design - research and analysis are based on secondary research published in Annual Report Corporation as well as in other relevant scientific sources. The research is divided into three basic parts that can be individually compared with the results of research on other platforms in the pandemic period. The results - the results of the research proved the strong impact of the Covid 19 pandemic on the overall business result. The analysis of financial items, as a quantitative part of the research, needs to be compared with the results that the platform achieves in the development of business activities in order to obtain a complete picture of the business. Conclusion - the platform has achieved negative financial results in the last two years, but the number of users is still growing, which leaves room for financial recovery. In addition, the platform develops new technologies and business models from which it expects revenue in the future.

hybrid platform ; multi-sided platform ; online retail ; platform economy ; Rakuten

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