engleski

DEVELOPMENT OF CREATIVE INDUSTRY IN EUROPE AND THE REPUBLIC OF CROATIA

Relevant scientific knowledge on the development of the creative industry confirms that culture increasingly follows economic and industrial models, which is confirmed by secondary data measuring the contribution of creative sectors through the prism of GDP, employment, innovation, but also the level of consumption of cultural goods and products and services based on creativity. The paper describes the development of the creative industry in several European countries, analysing and explaining the terms such as creative industry, cultural industry and cultural economy. Then, the development and organization of the creative industry in the Republic of Croatia is discussed, with special emphasis on the mapping of the creative industry, which was first published in 2015. With this mapping, a division into 12 sectors is proposed that is respected by creative industry theorists and practitioners. Furthermore, the position of the creative industry and the business assumptions of its 12 sectors in the Republic of Croatia are analysed in relation to the legal framework governing business activities in the creative industry, and especially in relation to the National Classification of Activities (NCA), as a basic act for classifying activities in the Republic of Croatia. As Heritage sector is one of the sectors of the creative industry, the paper comments on the fact that the nomenclature of activities from the NCA does not contain activities that would standardize the Heritage sector in all its definitions such as legal framework, conditions, and assumptions for its business activities. With such an approach, cultural heritage as the source basis of cultural activities is not economically seduced in economic activities such as tourism, and thus its resource is not valued by measurable economic indicators. Therefore, the highlight of the paper is to show that, without clear, organized and modern legal framework for doing business in Heritage sector (as a part of the creative industry), business potential of the heritage as an economic resource, would not be properly utilised or could even be lost.

cultural industry, creative industry, creative economy, heritage sector

nije evidentirano