hrvatski

AUDITORY ARGUMENTS – IMPORTANCE OF SOUND IN A MULTIMODAL ARGUMENTATIVE DISCOURSE

The focus of the lecture was on prosodic features such as voice quality, tempo, rhythm, intonation, and loudness, among others and the distinction between their general persuasive powers and more specific argumentative functions, relating to concrete types of argument such as argument from sign or cause. For the workshop, participants were asked to assume the role of a producer of a complex audiovisual argumentative message concerning the communication about EU policy on energy, health, technology or other. They were asked to present an idea for a TV spot where image, text and sound are combined.

sound, argumentation, policy, rhetoric

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