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The Relationship Between Sustainable Fashion and Creative Industries: Creative and Innovative Transformation of Fashion?

The creative economy encompasses cultural and creative industries. In the documents of many United Nations (UN) organisations, the creative economy is often presented as one the means of sustainable transition. UNCTAD, in its reports, links the creative economy with sustainable development as the creative economy is based on the exploitation of ideas and human creativity rather than on the exploitation of natural resources. The important part of creative industries is the fashion industry. Due to its focus on the accelerated production and consumption of increasingly short-lived clothing products, the fashion industry is considered one of the most unsustainable industries. Many fashion critics believe that such a thing as sustainable fashion is not possible, that it is an oxymoron. The cultural industries, as a kind of precursor to the creative industries, in the ’30s and ’40s were also negatively contextualized as a form of commodification of culture, especially within the earlier work of the Frankfurt School. However, this perception of cultural and creative industries and the creative economy has changed since the 1980s (UNESCO and UNDP, 2013). This paper is a review paper that compares and contextualizes the development of sustainable fashion and creative industries. It finds similarities and differences in this development, discusses and interprets the role of sustainable fashion in the development of creative industries so far and predicts the possible role of sustainable fashion in the development of creative industries. This review paper uses qualitative content analysis of the media publications, professional and scientific literature on sustainable fashion and creative industries. The sustainable fashion will play a significant role in the future development of creative industries, especially the digitalization of fashion and eco-design, more precisely, the hybridization of sustainable technologies and fashion.

sustainable fashion, creative industries, eco-design, sustainable development

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