engleski

INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF COMPETITIVE ADVANTAGE

Innovations represent the very foundation of societal, scientific and industrial progress. They are also regarded as the primary source of sustainable competitive advantage. The concept of innovation has become synonymous with successful business management and competitiveness in terms of the contemporary, modern market. In order to enable transformation of innovations into solid competitive advantages, it is absolutely necessary to protect them through intellectual property registration systems. Unauthorized innovation copying and other intellectual property breaches represent a serious issue, as the stolen innovation becomes the very opposite of competitive advantage ; it becomes a threat to the company that invested its scarce resources into its development. Intellectual property protection encompasses patents, trademarks, industrial design, geographical indications and appellations of origin, copyright and related rights. Innovation creation process and intellectual property protection enable companies to build a sustainable market position, along with actively contributing to economic and societal growth and progress.

competitive advantage ; innovations ; patent ; trademark ; industrial design ; copyright

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