Application of Modern Technology: Perspective of Country Tourism Office (CROSBI ID 718033)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ćurlin, Tamara ; Jaković, Božidar ; Strugar, IVan
engleski
Application of Modern Technology: Perspective of Country Tourism Office
Social media are considered as one of the most significant data source of modern times. Among numerous industries affected by social media impact, tourism emerges as one of the key sectors where social media are progressively relevant. It has the impact on both destinations and enterprises. Data analytic systems help us to make smarter, data-driven decisions. Now that smartphones are broadly used, analytics systems aredeveloped as mobile applications. The main objective of this paper is to examine the increasing role of the social media data analytics in tourism by presenting the case study on country tourism offices of Slovenia and Croatia. Both descriptive statisticsand content analysis were used in order to explore, interpret and compare insights from social media provided by data analytics mobile application. Assorted practical implications have revealed from the study report, such as suggestions for content and the time and day of publishing in order to get higher engagement. Furthermore, no one, to the best of our knowledge, conducted similar research, so the paper contributes to the theoretical development of the field as well.
tourism, technology, innovation, research, development
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Podaci o prilogu
336
2018.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA-ENTerprise REsearch InNOVAtion Conference (Online)
Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia Hrvatskih iseljenika 1, 10000 Zagreb, Croatia
1849-7950
2706-4735
Podaci o skupu
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)
predavanje
06.09.2018-08.09.2018
Split, Hrvatska