engleski

Influence of covid on purchases made through e- commerce-web sales

The global pandemic Covid-19, which has been causing havoc worldwide for two years, has drastically changed the established rules of humankind's behavior until then. There is almost no business segment that is not affected by this pandemic. People's lives have changed fundamentally, and the habits of behavior acquired so far have changed accordingly. Of all the economic activities that had to adapt to this new world order, web sales, which had been on an upward trajectory until then, were the easiest and fastest to adapt and continue an upward path. At the moment of the most significant uncertainty that the recent history of humanity remembers, web or online shopping provides security. When a lockdown is becoming a daily occurrence worldwide, just one click of the mouse separates customers from the necessities required for daily functioning. They give the illusion of security and normalization of life, which humanity expects. This paper will analyze the shopping habits caused by the Covid-19 pandemic in the online environment. The main goal of this paper is to determine how the outbreak of the Covid-19 pandemic affected humanity's current shopping habits in the online environment, whether they remained the same or changed, and who adapted better and worse to the new market situation. The importance of demographic and gender characteristics, the perception of security provided by web sales, price comparisons, time savings, and positive consumer attitudes towards online shopping before and after the Covid- 19 pandemic will be described, and how global companies have adopted the new situation. The paper examines how e-commerce has changed in Croatia. It will be seen in the example which of them reacted immediately and patiently waited for the eventual calming of the situation so that they may have reacted with a delay.

pandemic ; Covid-19 ; trade ; web sales ; business activity ; crisis ; growth

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