The role of social networks in selecting a tourist destination as a tool for sharing information (CROSBI ID 717761)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Račić, Maja ; Pavlinović, Mira ; Peronja, Ivan
engleski
The role of social networks in selecting a tourist destination as a tool for sharing information
For the development of the tourism industry and the economy, the key factor is the internet and the transmission of information. The content of information on the internet has a huge impact on tourism, and social networks have greatly changed the way tourists explore and make decisions about tourist destinations. According to Global Social Media Research, between 2020 and 2025, social network users will increase by 926 million. Social networks are irreplaceable in tourism and contribute to promoting tourist destinations. This research investigates whether social networks, as a tool for practical information sharing, influence the decision when choosing a tourist destination. A survey was conducted during October 2021 on a sample of 150 respondents. A questionnaire was used to collect information among the student population as representatives of the Z generation. Given the importance of social networks, the research sought to determine whether students use social networks to choose a tourist destination and to what extent the importance of obtaining quick feedback using them has been established.
tourist destination ; information ; social networks ; promotion
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Podaci o prilogu
107-119.
2022.
- (-)
objavljeno
Podaci o matičnoj publikaciji
Erceg, Aleksandar ; Požega, Željko
Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU)
1847-0408
Podaci o skupu
18th Interdisciplinary Management Research (IMR 2022)
predavanje
05.05.2022-07.05.2022
Opatija, Hrvatska