engleski

DIGITAL KNOWLEDGE AND SKILLS – KEY FACTORS FOR DIGITAL TRANSFORMATION

Digital transformation as a driver of positive and radical changes represents a complex issue which affects all segments of the society and the whole economy. Purpose and ultimate goal of this process are effective business processes and operations with intensive use of information and communication technologies. The research topic of this paper is the impact of digital transformation process of private and public companies in the Republic of Croatia. Identification of the key factors which have a major impact on the successful implementation of the transformation process will be presented within research model. Investigation of these relevant topics in this paper is based on a survey aimed at medium and large- sized companies in Croatia. The results of qualitative part of research indicate that key factors digital knowledge and skills greatly enhance the process of digital transformation in Croatian enterprises in private sector compared to public sector companies which suggests that private sector companies are at a higher level of digital transformation than public companies, in the context of leadership skills and development of digital skills.

Digital Transformation ; Digital Knowledge ; Digital Skills ; Chi-Square

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