engleski

IMPACT OF BUSINESS ACTIVITY AND LOCATION ON SELECTING FREELANCERS FOR DIFFERENT JOB TYPES

Business externalization is a common concept in HR management and freelancing is one of the aspects of independent employment. In the past, many authors defined the area of freelancing in media, artistic and creative work, however, contemporary sources note that the area is much broader and changes rapidly. The present study aims to determine the status of freelancing in Croatia. The starting point of this research was to find out whether freelancers have the same opportunity as in other business communities, and furthermore, to discover potential freelancing areas of business activities with a specific interest. Respondents were 158 employers surveyed about the area of business where they are interested to employ a freelancer. Spearman’s rank-order correlation was conducted to discover, whether there is an association between selection of freelancing jobs and firms’ operational areas. To gain more insights about the hereby analyzed freelancing job types and their possible interconnections, principal component analysis (PCA) is used to discover their possible underlying dimensions. The constructed components will be further analyzed in terms of their reliability and internal consistency with Cronbach‘s Alpha. The presented results indicate significant monotonic associations between operational areas and freelance jobs such as engineering, software development, journalism and design. The conducted PCA revealed 3 dimensions of the hereby analyzed job types, which displayed adequate reliability as well.

freelancers, HRM, outsourcing, independent employment

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