engleski

Perspective of consumers and sellers about the impact of Covid-19 pandemic on e-commerce

The popularity of online sales is growing and it is becoming an unavoidable part of people’s lives. The process of accepting this form of sales and its development was accelerated by the Covid-19 pandemic which caused the closure of physical stores, so people were forced to buy products and services online. Conducted desk research enabled collection of secondary data sources, on the basis of which (i) a theoretical framework of paper was created ; (ii) research objectives and hypotheses were set ; (iii) instruments for collecting primary dana was created. The main objective of this paper is to determine the impact of the Covid-19 pandemic on e-commerce. Firstly from a consumers point of view, who had to adapt to the new situation and start buying products and services online, and secondly from the sellers point of view, who had to quickly adapt to new business conditions and shift their focus from physical to online sales. The paper provides an insight into the results of primary data collected by quantitative descriptive research using questionnaires as a collection instrument. Research results show whether there has been a change in consumer buying habits during the pandemic, and what adjustment has been represented by the sellers to meet volatile consumers needs during the pandemic.

Covid-19 pandemic ; e-commerce ; business model ; consumers ; sellers ; online sales

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