engleski

CAPABILITIES, INNOVATION AND COMPETITIVE ADVANTAGE: AN EMPIRICAL EXAMINATION

In this research the impact of innovative capabilities, as one of the main elements of company’s dynamic capabilities, on competitive advantage is examined. Empirical analysis was conducted on 108 large Croatian companies from all industries. The results of structural model evaluation show that all paths are statistically significant, nontrivial and in expected direction. It is shown that development of new products and services, development of new production methods, risktaking by key executives, market innovation, and firm's innovative strategic orientation are important because they enable company to achieve competitive advantage and outperform their rivals. So, commitment to invest in developing innovative capabilities could be crucial.

competitive advantage, dynamic capabilities, innovative capability, partial least squares, structural equation modeling

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