engleski

Challenging the status quo in marketing research

This special issue contains articles based on selected papers presented at the 11th EMAC Regional Conference hosted by the Faculty of Economics & Business, University of Zagreb, Croatia in 2020, under the umbrella theme “Challenging the status quo in marketing research.” Following the double-blind review process, 12 articles were selected for publication in this special issue. The articles cover a wide range of topics including tourism and hospitality, service research, consumer behavior, branding, B2B, international marketing, and strategy, with most of the research conducted in transitioning and emerging markets.

11th EMAC Regional Conference, marketing research, status quo

nije evidentirano