Challenging the status quo in marketing research (CROSBI ID 307732)
Prilog u časopisu | uvodnik | međunarodna recenzija
Podaci o odgovornosti
Ozretić Došen, Đurđana ; Fudurić, Morana ; Horvat, Sandra
engleski
Challenging the status quo in marketing research
This special issue contains articles based on selected papers presented at the 11th EMAC Regional Conference hosted by the Faculty of Economics & Business, University of Zagreb, Croatia in 2020, under the umbrella theme “Challenging the status quo in marketing research.” Following the double-blind review process, 12 articles were selected for publication in this special issue. The articles cover a wide range of topics including tourism and hospitality, service research, consumer behavior, branding, B2B, international marketing, and strategy, with most of the research conducted in transitioning and emerging markets.
11th EMAC Regional Conference, marketing research, status quo
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Podaci o izdanju
143
2022.
294-297
objavljeno
0148-2963
1873-7978
10.1016/j.jbusres.2022.01.077