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Challenging the status quo in marketing research (CROSBI ID 307732)

Prilog u časopisu | uvodnik | međunarodna recenzija

Ozretić Došen, Đurđana ; Fudurić, Morana ; Horvat, Sandra Challenging the status quo in marketing research // Journal of business research, 143 (2022), 294-297. doi: 10.1016/j.jbusres.2022.01.077

Podaci o odgovornosti

Ozretić Došen, Đurđana ; Fudurić, Morana ; Horvat, Sandra

engleski

Challenging the status quo in marketing research

This special issue contains articles based on selected papers presented at the 11th EMAC Regional Conference hosted by the Faculty of Economics & Business, University of Zagreb, Croatia in 2020, under the umbrella theme “Challenging the status quo in marketing research.” Following the double-blind review process, 12 articles were selected for publication in this special issue. The articles cover a wide range of topics including tourism and hospitality, service research, consumer behavior, branding, B2B, international marketing, and strategy, with most of the research conducted in transitioning and emerging markets.

11th EMAC Regional Conference, marketing research, status quo

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Podaci o izdanju

143

2022.

294-297

objavljeno

0148-2963

1873-7978

10.1016/j.jbusres.2022.01.077

Povezanost rada

Ekonomija

Poveznice