engleski

Strategic challenges of transnational corporations from emerging markets

For the first time in 2020, there are more Chinese corporations on the Fortune Global 500 list than American corporations. The objective of this paper is to analyze transnational corporations from emerging economies. Their most common corporate advantages are related to entrepreneurial agility, flexibility / responsibility, and business experience in demanding business environments. A large number of these corporations have developed the brand and technology in an unconventional way and joint investments with transnational corporations originating from developed countries are an important driver for the acquisition of technological knowledge. The paper also emphasizes important category of transnational corporations from emerging economies - state-owned corporations. Specific challenges faced by transnational corporations from emerging economies are presented in detail.

transnational corporations ; transnationality index ; emerging economie ; , strategic challenges ; impact

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