engleski

Cultural heritage as a tourist product: which model to apply in tourism valorisation?

Nowadays cultural heritage tourism has developed in the context of following social processes: the search for local identity, the dynamic relationship between global and local processes (glocalisation), pluralism of lifestyles in relation to the ability of free time usage and an ever more pronounced tendency of mass tourism mobilities. Viewed from the aspect of tourism demand, cultural tourism, as well as cultural heritage tourism, are becoming ever stronger. Conversion of cultural heritage into a tourist product includes the following steps: a) identification of cultural heritage suitable for conversion into tourism attractions, b) evaluation of tourism attractiveness of cultural heritage, c) determination of spatial distribution of cultural heritage, and d) application of an appropriate model for tourism valorisation of cultural heritage (proposed models are: concentrated or point model, dispersed urban model, linear thematic model, regional networked model). Same cultural good can be integrated in cultural tourism supply through different packages. Advantages of this approach are: spatially dispersed tourism (necessity of toursim valorisation of all culutral goods, not only the most prominent), sustainable tourism (necessity of reducing pressure on most famous cultural goods and preserving, not exploiting cultural heritage), resilient tourism (necessity of quick adjustment of cultural heritage tourism in times of crises and uncertainties (e.g. COVID-19 pandemics, natural hazards and disasters…) and inclusive tourism (necessity of designing of cultural tourism products in accordance to diversity of tourists (e.g. age, education, socio-economic status, motivation).

cultural heritage ; tourism valorisation ; tourist product ; models for tourism valorisation of cultural heritage

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