engleski

Parking Services In The Supply Chain – An Element Of Hotel – Offering Competitiveness

The hotel industry of the twenty-first century shares the same fate as tourism, with regard to dynamic and wide-reaching changes focused on continuously improving the quality of the hotel product. To deal with emerging challenges and unpredictable market conditions, hotel managers are increasingly using logistics and supply chains because they drive innovativeness and enhance the ability to adjust rapidly to market change. Hotel business systems are opening up to their environments and developing networks in cooperation with stakeholders based on shared business objectives. There are very few theoretical studies dealing with hotel supply chains. A likely reason is that the hotel industry is a service industry, and its bases, influential factors and elements differ from those of material production, making research more complex. Hence, this paper aims to take a closer look at the specific features of a hotel supply chain and it places special emphasis on parking services in the hotel product by analysing demand management and capacity management, two primary activities in a service supply chain. Similarities and differences, as well as opportunities and limitations, are identified based on the results of research conducted in several hotels and destinations in Croatia, and a universal model is formulated.

parking service ; supply chain ; hotel ; hotel product

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