engleski

The Importance of Organizational Climate in Cultural Organizations

The paper presents, analyses, and discusses the importance of organizational culture and climate in cultural organizations. Special emphasis was placed on the importance of building an organizational climate in non-profit, cultural organizations such as theatres, museums, libraries, and schools. Human resources are the most important segments of any organization, especially when it comes to the non-profit sector that provides services. Building the culture and climate of the organization was observed from the aspect of corporate branding, but also from the aspect of KM. The aim of this paper is to provide insight into the importance of building culture and climate, but also its connection with building the identity of the organization. Satisfied employees create an open and positive climate of the organization, create an identity, and provide a better service. The contribution of this study is manifested in an interdisciplinary approach to work through marketing, management, psychology, and cultural theory.

brand, climate, culture, employee, identity

Suorganizator konferencije: Matematički institut SANU