engleski

DIGITAL ORGANIZATIONS AND DIGITAL TRANSFORMATION

It is evident that companies are spending more of their budgets on digital services, as most consumers and stakeholders are spending time online. Social media platforms and web 2.0 services have been praised as the most attractive marketing playground, where organizations can have an all-time presence, reach a wide range of audiences and more specifically -have two-way communication with their targeted groups. However, managers remain focused on digital strategies, whereas they should be focused on building digital organizations. As digital has a strong presence into the very core of the organization, this means it can transform companies from the inside, not only influencing their business performances but also their organizational structure, the communication inside and outside of the company, how decisions are made and the company culture itself. In this paper, we examine the case study of Eneco, how digitalization has improved the company's business model, and we compare their results with provided digital organization models.

Digital organizations, Digitalization, Digital transformation, Organizational structure

nije evidentirano