engleski

The war on COVID-19: a study on metaphors in the public discourse

In this study, we examine military metaphors in the public discourse on the COVID-19 pandemic. Conceptual metaphor theory (CMT) (Lakoff and Johnson, 1980) proposes that metaphors are not just poetic and stylistic devices but principal tools of thought. We use metaphors to talk about the world, but at the same time, they shape how we think about the world. Metaphors structure our knowledge of the world by relating one usually abstract concept, target domain, to another more concrete or physical concept, source domain. The source domain of war has often been used to frame discourses on types of struggle and resistance unrelated to the military domain, from cancer and AIDS to SARS and other diseases and plagues. Although military metaphors mainly evoke negative emotions such as fear, anxiety, and distress, shaping the predominately negative conceptualization of the target domain, they can also have positive connotations of survival, resilience, heroism, and victory.

COVID-19 pandemic, WAR metaphor, public discourse

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