engleski

The role of social media in supply chain management during the COVID pandemic

Globalization and internationalization of the market pose great challenges to companies, impose new rules of behavior and create a highly complex market. Precisely because of the complexity, numerous changes, but also great competition, companies are finding new ways of doing business and creating new business models on which they base their business. Precisely in response to the increasing complexity of the market itself amid the globalization of business in the 1990s, the concept of supply chain management emerged. Companies are increasingly focusing on the concept of supply chain management, which is also becoming digital with the digitalization of business. Digital tools, methods, and techniques are available to businesses to make their business more visible, flexible, and interactive. Precisely these elements as characteristics of the use of social media in logistics business or within the supply chain management due to the covid pandemic create and enable in difficult business conditions further flow of daily activities with minimal obstacles. This paper aims to investigate and examine the impact of the covid pandemic on logistics business, ie supply chain management, and the role and impact of social media as support tools and methods for ensuring uninterrupted business.

social media ; logistics ; supply chain management ; globalization ; digitalization ; digital transformation

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