engleski

Tactics of a New Society: Housing Culture in New Zagreb

The presentation aims to portray the housing culture in socialist Zagreb as spatial discourses whose meanings are produced and negotiated by individuals. These meanings differ from those which the state, in its production of a housing culture, predetermined for a particular space and material goods in an attempt to orchestrate daily life. Within the socialist discourse of equality, housing culture was given to all members of society. By establishing a public housing stock, the state allowed everyone the right to an apartment, and by objectifying labor within the concept of self-management, enabled consumer power and the acquisition of goods for the purpose of technological modernization of daily life. However, the class and gender differentiation of labor, resulting from economic reforms, reflected on housing, and thereby on consumption and a satisfactory way of meeting the "standard package of basic needs" - work, housing, transport and leisure. This sum of individual everyday lives, spaces and lifestyles emerged as a consequence of the class-cultural aspects of housing in socialism, which will be (re)constructed through films and through a series of interventionist, temporary art practices that, in the absence of cultural content of the new settlements and in response to unrealized state cultural policy, bridged the Sava River in order to blur the line between the arts and daily life through particular tactics.

tacticts ; strategies ; housing culture ; socialism ; Zagreb ; films ; art practice

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