Camping tourism experience, satisfaction and loyalty: an empirical study from Croatia (CROSBI ID 714353)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Cegur Radović, Tihana ; Lončarić, Dina ; Cvelić Bonifačić, Josipa
engleski
Camping tourism experience, satisfaction and loyalty: an empirical study from Croatia
Purpose – The purpose of this paper is to determine the impact of different dimensions of the camping tourism experience on satisfaction and loyalty. To achieve the purpose of this research, it was necessary to adjust and validate the measurement scale of the tourism experience in campsites. Furthermore, the goal was to investigate the relationship between camping tourists’ satisfaction and their loyalty to the camp. Methodology – An analysis of the recent literature on the topic of tourism experience and camping tourism was performed. Empirical research was conducted on a convenience sample of 143 visitors to campsites. Descriptive and multivariate statistics were used in the data analysis. Reliability analysis and exploratory factor analysis were applied. Hypotheses were tested using multiple regression analysis. Data analysis was performed using the software package IBM SPSS Statistic Version 26. Findings – The results of empirical research show that of the four extracted dimensions of the camping tourism experience, three have a positive and significant impact on tourist satisfaction and loyalty. These are education, escapism and aesthetics, while entertainment has no significant impact. Contribution – This research represents a starting point for further research about the camping tourism experience. The scale for measuring the camping tourism experience was validated and can be used in further research. Also, the results can help managers to develop marketing strategies and tactics, as the determinants of the tourism experience of camping tourists have been established.
camping tourism ; tourism experience ; satisfaction ; loyalty ; Croatia
Indexed in: WOS Core Collection - CPCI, Cabi Publiching - CAB Direct, EBSCO - Hospitality & Tourism Complete, ProQuest - ABI/INFORM Global
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Podaci o prilogu
817-834.
2021.
objavljeno
10.20867/tosee.06.54
Podaci o matičnoj publikaciji
6th International scientific conference ToSEE - Tourism in Southern and Eastern Europe 2021 - Conference proceedings
Alkier, Romina ; Marković, Suzana ; Perić, Marko
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
2706-2406
Podaci o skupu
6th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure (ToSEE 2021)
predavanje
30.06.2021-02.07.2021
Opatija, Hrvatska