engleski

Between Knowledge and Business: Projecting Public- Private Small Economy in the Town of Zaprešić

This paper or presentation is made out of educational sources collected in (nearly) ten years of author’s work and they are implemented in author’s professional teaching practice related to Business Ethics course at both undergraduate and graduate study programs at Balthazar University of Applied Sciences in Zaprešić – Republik Croatia. The paper itself tends to show twofold purpose of teaching Business Ethics (BE) as special discipline of Social or Applied Ethics (also known as Practical Moral Philosophy engaged with business world or Applicable Philosophy or BE sometimes might be recognizable under the term of Corporative Ethics, a. n.). BE is higher institutes course which arose from educational system specific to higher education institutions involved with teaching and training youth in economic practice: business and management, and the course itself at both public and private higher education institutes in Croatia is shaped due to cultural, social, economic, political and legal context of South-Eastern European (so-called) “societies in transition” (e. g. Republic of Croatia, Republic of Bosnia and Herzegovina, Republic of Serbia, Republic of Montenegro, Republic of Macedonia and alike) appeared nearly three decades ago after the fall of “the iron curtain” in Europe (in 1989), and those societies are known as autonomous and integrative political identities that was shaping cultural, economic and social picture known under the title former Socialistic Federative Republic of Yugoslavia. So, the second purpose of this elaboration is related to understanding the very foundations of the role of the local (self-)government within Croatian democratic political hierarchy, hence the organization of Croatian economy itself. BE plays great role in projecting and forming both local and global economy policy which tends towards “happy society”.

Business Ethics, Republic of Croatia, Local (Self-)government, Small Economy, Project Development of the Town of Zaprešić

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