engleski

Say: I am sorry!

Notes on disclosure and apology in organizational crisis communication As has been frequently pointed out in very rich organizational crisis academic literature, most organizational crises do not occur as a result of large and sudden disasters or accidents caused from the outside but as a result of neglected mistakes within the organization that accumulate until they turn into a crisis. This article does not deal with the latest COVID-19 related organizational crisis, as this is a very specific context of cause and effect, although an increasing number of research illustrates that the lack of basic crisis preparation for global pandemic was related to the lack of developed crisis prevention systems. The topic of organizational crisis communication debated here applies even in our contemporary pandemic context generally considered “Act of God” related crisis. Whatever is happening, companies must communicate with their stakeholders and publics. There is no replacement to that communication. Those who do not – perish

organizational crisis, crisis communication, stakeholder relations, apology

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