engleski

PRACTICE OF PRESCRIBING PROTOCOLS OF WRITTEN BUSINESS COMMUNICATION IN CROATIA

The primary goals of the organization, which are achieved by the management of the quality system, speak about the importance of uniformed prescribing of all business processes, including business communication, and they are to increase the efficiency of the business through speed in finding and/or distributing data. These considerations do not relate to the IT protocols that prescribe digital communications connections but the protocols that prescribe the general and overall communication of a business organization. As one of the most important advantages for an organisation is a written trace that can be accessed at any time if properly archived, written communication needs to be well planned and is of the highest importance as such it becomes the key company strategic priority. By ensuring that written communication is conducted according to the default protocols, the organization will ensure itself consistency and compliance at all levels. With this premise, the question arises whether the importance of prescribed written protocols is recognized and whether protocols exist as such in business practice in the Republic of Croatia. Also, a survey of 111 respondents was to determine the respondents' perception of the impact of prescribed written communication protocols on business performance. The additional hypotheses put speak of the difference in the frequency of existence of the prescribed protocols of written communication, considering whether it is an organization of state and public administration or some other organization from different sectors of the economy, as well as the difference in the perception of the importance of such protocols, depending on what type organizations respondents come from

written communication, written communication protocol, quality communication in the organization

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